News
The Age of Consolidation
Industry insiders predict that thousands of paddle brands will narrow to just five to seven significant players within five years. Here is what that shift means, and why it signals...
The Age of Consolidation
Industry insiders predict that thousands of paddle brands will narrow to just five to seven significant players within five years. Here is what that shift means, and why it signals...
The Courts Are Ready. Now What?
Fourteen new pickleball courts opened in America today. Another fourteen will open tomorrow.The numbers behind that pace are hard to fully absorb: 68,000 courts already in place, 24.3 million players...
The Courts Are Ready. Now What?
Fourteen new pickleball courts opened in America today. Another fourteen will open tomorrow.The numbers behind that pace are hard to fully absorb: 68,000 courts already in place, 24.3 million players...
New to Pickleball? You’re Asking the Wrong Firs...
Everyone hands a new player a spec sheet. Here is the question that actually decides whether your first paddle fits, and it has almost nothing to do with the core...
New to Pickleball? You’re Asking the Wrong Firs...
Everyone hands a new player a spec sheet. Here is the question that actually decides whether your first paddle fits, and it has almost nothing to do with the core...
The Paddle Market Just Crossed $800 Million
The SFIA released its 2026 numbers this week. Pickleball added 4.5 million new players in a single year. Three-year growth sits at 171.8%. The equipment market now sits at $808...
The Paddle Market Just Crossed $800 Million
The SFIA released its 2026 numbers this week. Pickleball added 4.5 million new players in a single year. Three-year growth sits at 171.8%. The equipment market now sits at $808...
Wall Street Just Bet $225 Million on Pickleball
Apollo Global Management doesn't make sentimental investments. They manage roughly $700 billion in assets and have backed professional sports franchises, media empires, and infrastructure funds at scale. So when Apollo...
Wall Street Just Bet $225 Million on Pickleball
Apollo Global Management doesn't make sentimental investments. They manage roughly $700 billion in assets and have backed professional sports franchises, media empires, and infrastructure funds at scale. So when Apollo...